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Rebranding
(v)UK
ˌriːˈbrændɪŋ
US
ˌriːˈbrændɪŋ
Definition: Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
Meaning: Đổi thương hiệu
Not Common
How to use "Rebranding" vocabulary in sentence (example)
Brian, Joe, and Nate solved this problem ingeniously by repackaging and rebranding breakfast cereals to coincide with the 2008 presidential elections.
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